Lucille B. Festa learned to hook rugs and created a business in less than three years after retiring from a thirty-eight-year corporate career. She quickly turned her hobby into a thriving business called American Country Rugs, in East Rupert, Vermont, where she has a studio and retail shop.
Although Festa had no formal art training and believes she cannot draw well, she has created more than a hundred original designs. She makes heirloom-quality hooked rugs in the primitive style and sells them at prestigious craftsmanship shows. All of her rugs are made of 100 percent wool that has been hand dyed.
Festa has become a nationally recognized rug-hooking teacher known for her energy and eye for color. From the start she wanted to provide a primitive rug-hooking program in which students could learn to hook country rugs and hand dye wool in old country colors. Today she conducts more than ten workshops a year, and she continually thinks about new rug designs and new dye formulas.
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