Ad Dimensions

File Formats

Files will be accepted in the following formats (we prefer those higher on the list): 

• Encapsulated Postscript (EPS) files with all fonts embedded.

• Adobe Illustrator (AI) accompanied by all fonts used

• Tagged Image Format (TIF) files at 600 dpi or higher

• Adobe Photoshop files at 600 dpi or higher

• A PDF file of the exact (and correct) size of your ad

• Quark XPress for Mac, up to and including version 6.0, with all fonts included

The ideal file format to use is an Adobe Illustrator EPS file with all fonts embedded. We can handle both Windows and Mac. 

We do not recommend using Microsoft Word or Publisher to produce advertisements. In most cases, such ads must be recomposed and additional charges may apply.

All fonts must be submitted with layout files using them. If you do not include fonts, we will do our best to substitute but we cannot guarantee an exact match. 

Please do not zip, compress, or stuff files. 

Ad Submissions

All ads submitted digitally must include the following:

• Digital file of the final version of the ad. Please submit the ad in the form of a CD ROM. You can also directly upload digital ad materials on our FTP site by contacting our production department at 440-543-8566.

• If we are to prepare the ad, include all art files used in the ad, photos or scans. 

• All font files and suitcases used in the ad, including fonts used in .eps files

• A hard copy printout of the final version of the ad (emailed ads require a faxed printout of the final ad)

• For ads in color, an acceptable digital proof is required.  If no acceptable color proof is supplied, color will be run to industry standard density.

Keep the following in mind when you are preparing to send your electronic files:

• Our production department uses both Macs and PCs. Any windows compatible application files must be saved in .eps or .tiff formats with all fonts included or outlined.  Bit-mapped fonts in TIF files must be at 600 dpi. Lower resolution bit-mapped fonts must be reset and may incur an additional charge. It is preferred that all type within an .eps file be converted to outline.

• Please work with all elements in the CMYK color mode for printed material.  We will accept RGB images but must convert them to CMYK for reproduction. Because of the differing color spaces, we cannot guarantee absolute color match in the conversion. If you are using a Pantone (PMS) color it must be converted to CMYK.

• Be sure your images are high resolution, minimum 300 dpi.  We cannot guarantee the quality of images from a website or low-resolution digital camera. We encourage you to hire a professional photographer to get the best image quality and response to your ad.

• Maximum density in any one area, all colors, should not exceed 280%.

• Please do not use menu-styled fonts for bold, italic or bold italic type.

Photos, Artwork, and Scanning

We accept hardcopy images for inclusion in the ads that we prepare for you. They will be scanned to convert them to digital form and may incur an additional production charge. 

We can scan transparencies and flat art providing the original has high enough quality for reproduction. In general, that means an original 35mm slide or better. Duplicate slides tend to build up contrast and lose detail. 

We cannot accept photographs printed with inkjet printers because they do not reproduce well. 

In general, submit photographs at least twice the size they are to appear in print. We will attempt to correct off-color images but will reject out-of-focus images and those for which we cannot correct to acceptable color. If in doubt, submit all materials to be scanned at least two weeks before the ad deadline for the issue in which it is to appear. 

We cannot scan text to appear in an ad. If text for an ad is submitted for scanning, the text must be reset using outline fonts and an additional charge may be incurred. 

The general rule is if your artwork looks bad in your hand, it will look worse in print. Do not send photocopies, faxes of artwork, pencil sketches, or other such images except as guidance for image placement. 

 Delivery